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Sesame Seeds, Amaranth, Brown Cane Sugar: 3 powerful crops that fuel your day with energy

Sesame seed crops were first cultivated over 3000 years ago and it is considered the oldest oilseed crop known. It has been called a survivor crop, as it can grow in regions of high heat such as tropical areas of Asia, Africa and South America. The seeds are small, only about 3 to 4mm long by 2mm wide and 1mm thick and are rich in proteins, vitamins, minerals, and antioxidants. It is an oily seed, offering a much higher oil content than any other seeds, as well as a rich and nutty flavour with a crunchy texture. It is a great addition to vegan and vegetarian diets!


Amaranth is an ancient grain with more than 60 different species cultivated for about 8000 years, mainly in the summer and fall. Although it is categorized a grain, it is actually a seed, just like quinoa. Is was an important part of the Inca, Maya and Azteca’s everyday diet. It is classified as a pseudo-cereal, as it is not considered a cereal grain, like oats, but shares similar nutritional value. It has a nutty flavour, it is naturally gluten free and rich in protein, all nine essential amino acids, fibre, micronutrients and antioxidants.

Brown cane sugar contains molasses, which gives its golden brown colour. The flavour will vary depending on the amount of molasses the sugar contains; the darker the brown colour, the higher the molasses content. Darker brown sugar has a caramel and toffee taste along with a hint of acidity and bitterness in the aftertaste. The flavour is stronger and more complex, when compared to light brown and white sugars. The dark brown sugar’s nutritional value comes from minerals and vitamin B complex. Molasses is known to provide vitamins and minerals, including potassium, calcium, iron, magnesium, chlorine, and some B vitamins.

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Sesame seeds, amaranth, and brown cane sugar are the main ingredients you will find in our Whole Crunch sesame snacks.
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